HNC/D Graphics





Brief: Candle Packaging Design | Client: Oliver Bonas & Fedrigoni | Media: Print Packaging | Outcome: Candle Packaging

Synergy - a set of four candles scented and themed on the four elements of nature. This wellness collection offers the user a unique range of scent layering possibilities and a QR code to download accompanying soundtracks. Each lid also contains a retainable tactile paper memento made from Fedrigoni fine papers.




Alex Parsons


During my 3 years at Bedford College I have grown into a confident and successful designer. I have very strong idea generation skills and now have the ability to communicate my ideas both verbally and visually to a professional level.

I’m capable of working within branding, digital, advertising, packaging, print and marketing sectors within design. I have also been working hard to start my own clothing business “Say Nothing” or “SN” which is a screen printing business I run independently.

I have put a lot of time and money into my business and am eager to see it grow in the coming months and years.


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Brief: ‘Souless Shoes’ – Campaign for Change | Client: college assignment – open brief | Media: branding with digital online campaign | Outcome: brand identity with digital web store

‘Souless Shoes’ is a fake web store that uses a strong visual metaphor to highlight the unjust conditions sweat shops workers endure for companies such as Nike. The store exists to educate consumers about ‘real world’ issues and to offer support to those charities fighting to end sweatshop exploitation.



Brief: Create a campaign moment for the guardian | Client: The Guardian newspaper |
Media: digital and outdoor | Outcome: marketing stunt

Many young Britons feel as if their voice’s go unheard. This marketing stunt uses The Guardian’s platform in a unique and engaging way by allowing the public in real time to feature in the paper and voice their opinions.



Brief: campaign to raise awareness of hunger in schools |
Client: Williams, Murray Hamm Design Agency |
Media: branding, advertising and marketing event | Outcome: integrated campaign for change

media stunt showing children lined up outside a ‘fuelling station’ getting free packed school lunches provided by participating stores. Specially designed pumps within petrol stations will also allow motorists to donate a percentage of their sale towards the cause.

A series of tv ads will also run alongside the real-life stunt showing children ‘conking out’ (running out of fuel) on their way to school.



Brief: Visual identity for a bento food offer | Client: External brief set by We Can Creative |
Media: branding and packaging | Outcome: brand name, identity and packaging

‘masu’ is a westernized japanese bento box food offer. The name derives from the word ‘itadakimasu’ which is the etiquette of saying grace before eating in japan.


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Alex Wong


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Brief: Dishoom loyalty scheme (ycn competition 2020) | Client: Dishoom |
Media: digital (app), print, advertising, web design and merchandise | Outcome: promotional campaign for a new loyalty scheme concept

Milestones – a new loyalty scheme utilizing gemstones which are culturally important within indian culture. Five gemstones are used to show progression within a tiered rewards system. Customers receive a unique customisable key fob from dishoom that is used as a physical identifier to represent their loyalty. The five gemstones can be attached to the key fob for cosmetic purposes and are interchangeable. Progressing to each milestone unlocks more rewards and special offers for the customer to redeem.


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Amber Saralli


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Brief: Visual identity for coffee roastery | Client: Wells & Co |
Media: Branding, print and merchandise | Outcome: Brand name, identity and packaging for a new coffee roastery

Named after the original five descendants of wells & co, the concept revolves around
A roman numeral five which is used to hold and present the key ingredient for a coffee roastery to be located within brewpoint - a new brewery and gathering hub opening soon in Bedford.


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Amy Robins


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Brief: Visual identity for coffee roastery | Client: Wells & Co |
Media: Branding, print and merchandise | Outcome: Brand name, identity and packaging for a new coffee roastery

Named after the original five descendants of wells & co, the concept revolves around
A roman numeral five which is used to hold and present the key ingredient for a coffee roastery to be located within brewpoint - a new brewery and gathering hub opening soon in Bedford.


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Cameron Dunn


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Brief: Visual identity for coffee roastery | Client: Wells & Co |
Media: Branding, print and merchandise | Outcome: Naming and branding for a range of three new beers

Brand and naming proposal for wells & co. In support of the launch of 3 new beers. The designs reflect the company’s Bedford heritage and their vision for the future by incorporating architectural references from the soon to opened Bedford Brewpoint - a new brewery, coffee roastery and gathering hub.




Charlie Hislop


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Brief: Bring Sta Travel’s brand and ethos to life through a campaign that engages with students and Gen z. | Client: Sta travel |  Media: Advertising digital & print |
Outcome: Digital brand awareness campaign

Play the who, what, where and how dice. Download the Sta Travel app & start the adventure. With one shake, find your fate with our holiday randomizer app. You could end up skydiving with granny in Australia, or quad biking with your best mate through the indonesian rice fields. It’s the adventure of the unknown. Shake n’ escape with Sta Travel.




Giorgia Jacenko


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Brief: Visual identity for coffee roastery | Client: Wells & Co |
Media: Branding, print and merchandise | Outcome: Brand name, identity and packaging for a new coffee roastery

Identity proposal for a coffee roastery to be opened within Brewpoint a new
brewery and gathering hub opening soon in Bedford. The design is based upon the nautical heritage of Wells & Co. and the importation of coffee by boat.


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Brief: Beer Branding | Client: Wells & Co |
Media: Packaging and pub merchandise |
Outcome: Naming and branding for a range of three new beers

A branding concept that builds upon the arrow symbols found within Wells & Co’s identity for Brewpoint - a new brewery and gathering hub opening soon in Bedford. The three beer names relate back to the history of the company and its values. Starting with ‘Origin’, when Wells & Co first began, leading to ‘Progeny’ as in the five Wells brothers taking on the company and finally, ‘DNA’ suggesting that ‘Brewing's in their blood.’


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Brief: Campaign to raise awareness of hunger in Schools | Client: Williams, Murray Hamm |
Media: Advertising, print, outdoor floor and in-store promotional items |
Outcome: Integrated campaign for change

Campaign based on the insight that something as small as a 20p coin can make a huge impact on a child’s immediate wellbeing and on their longer terms prospects and chances in life. Supported by the Greggs Foundation, the campaign includes a series of posters, donation boxes and pavement/floor stickers to be applied in and around Greggs stores.


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Brief: Graphic design advance practices (ycn) | Client: Dishoom |
Media: Print & digital |  Outcome: Loyalty scheme

‘Dishoom’ is an ‘Indian’ restaurant, which supports the issue of ending world hunger. Around 80% of ‘Diners’ have only visited ‘Dishoom’ once. The aim of this project was to create a loyalty scheme that encouraged first time ‘Diners’ to return to the restaurant. The solution is a ‘genuine’ loyalty scheme which invites ‘Diners’ to become a social change activist by taking small actions that benefit themselves and their local community. All actions help stop hunger, poverty and social isolation. This ‘loyalty scheme’ is a little different, because when ‘loyalty members’ put in the hard work, they get rewards.


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Jack Henson



I am a freelance comic artist and illustrator based out of Bedfordshire who is actively designing fantasy characters and producing concept art for a fictional world. I am proficient in Adobe Photoshop, Adobe Illustrator and Adobe InDesign and have during my time at Bedford College developed my skills in a broad range of graphic practices and disciplines. I have also gained valuable work experience by undertaking commercial briefs set by Williams Murray Hamm, Wells & Co. and We Can Creative.


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Brief: Bedford College student handbooks | Client: Bedford college group | Media: Print |
Outcome: Naming and branding for a range of three new beers

A modern approach to cover design to inform and support students whilst they study a range of courses within the Bedford college group.


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Brief: Visual identity for a bento food offer | Client: External brief set by We Can creative |
Media: Branding, print, signage and web | Outcome: Brand name, identity, packaging, website and clothing

‘Chu’ is a fun restaurant concept centred around the distribution of ‘bento boxes’ which provide a quick and easy lunchtime alternative with an oriental twist. The flexibility to grab a readymade box or even create your own is where the brand really excels, allowing it to cater for workers on the go with limited time.


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Brief: Beer Branding | Client: Wells & Co |
Media: Packaging and pub merchandise | Outcome: Naming and branding for a range of three new beers

A new approach was taken to revitalise the Wells & Co. beer brands in preparation for the opening of the new Brewpoint brewery, roastery, eating and gathering hub.

Created to reflect the lineage of the brewery’s founder, these designs aim to attract younger consumers whilst remaining appealing to an older audience. A range colours blended with rich metallics help to portray a brand that is both respectful of its past and ready to embrace the future.


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Brief: Editorial Design (Pigcasso the painting pig) | Client: Arté Magazine |
Media: Print | Outcome: Magazine Cover and Editorial

Attention grabbing cover design and article featuring ‘Pigcasso’ the painting pig for a dedicated international arts magazine.


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Brief: Campaign to raise awareness of hunger in Schools | Client: Williams Murray Hamm |
Media: Merchandising and Print | Outcome: Campaign and event to inpire change

An awareness campaign to fight hunger in schools by uniting people under their common love for music. ‘Brekfest’ will function as an outdoor music festival event to raise awareness of the issues, raise valuable funding and reduce the social stigma associated with school meals.


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Jordan Jones


Jordan Jones is a graphic designer who specialises in digital, print and social media design. He uses a wide range of media, influences and messaging within his designs to create effective and meaningful work.

Over the past two years Jordan has had the opportunity to build his experience by working on a range of commercial and competition briefs from Nike, Oliver Bonas, HyperX, Wells & Co, Williams Murray Hamm and We Can Creative. Jordan is also developing his own personal brand ‘Vortex’ which focuses on graphics and content creation.


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Brief: Editorial celebrating 50 Years of 2001: A Space Odyssey | Client: Astronomy Now Magazine | Media: Print |
Outcome: Editorial cover design and double page spread

It has been 50 years since the release of the iconic film, 2001: A Space Odyssey. To celebrate its anniversary, Astronomy Now magazine is creating a special, collectible commemorative edition. The design layouts for this edition are heavily inspired by the small details found within the film such as the red rectangles and red dots used to portray the computer HAL.


Brief: Book Cover Design: Carnivore | 
Media: Print | Outcome: Book cover design

A different and witty take on a cookbook by using the objects commonly used to craft and create the food such as plates and knives.


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Brief: Beer Branding | Client: Wells & Co |
Media: Packaging and pub merchandise | Outcome: Naming and branding for a range of three new beers

Design proposals for a set of three beers to be named DNA, Origin and Heritage. The designs are inspired by the nautical life and history of the founder Charlie Wells.


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Brief: Nike Air Force 1 Shoe Design Concept | Client: Nike |
Media: Shoe, print packaging and digital | Outcome: Product & Digital Design

‘Air Force 1 Maps’ is a concept for trainer that reflects a personal journey made by the designer in his attempt to be the first one to locate a highly sought after newly released Nike ‘Air Force 1’ trainer shoe. As you wear the special ‘Maps’ version of this shoe a map slowly starts to reveal itself allowing you to see and re-trace the designer’s original hunt for this unique shoe. This concept now has the potential to be commercialised and extended into a range of different map journeys incentivised by rewards, and spawned on by social media and digital channels.


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Kimberley France


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Brief: Candle Packaging Design | Client: Oliver Bonas & Fedrigoni |
Media: Print Packaging | Outcome: Candle Packaging

Vida (Latin for life) is a packaging concept in response to the YCN student competition brief to design candle packaging for Oliver Bonas incorporating Fedrigoni’s fine paper range. The concept was directed towards intelligent women who are greatly interested in the world around them and who place a high value on health and well-being. The design is environmentally friendly and multi-purpose, offering the user the ability to continue the life of the candle by planting a seed impregnated dust cover which will grow into the flowers used to scent the original candle.






Brief: Editorial design (2001 a space odyssey) | Client: College editorial project | Media: Print |
Outcome: Special edition cover and page layouts

An article about Stanley Kubrick’s 2001: a space odyssey is given a sparse editorial layout that reflects the tone and visual style of the film, most notably is the decision to apply the dimensions of the film’s famous monolith to the page format. The monolith also appears in the strict bounding box of the type, and a generous amount of negative space illustrates the film’s central theme of isolation.


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Brief: Bedford College Student Handbooks | Client: Bedford College
Media: Print | Outcome: Two Cover Designs

Two handbook cover designs for Bedford College, presented as abstract digital collages in response to a brief asking for ‘vibrant and visually exciting’ mixed media imagery. The designs are made entirely out of vintage magazine scans, which have a pleasant and nostalgic tone. Using such images was an attempt to convey the youth, colour and diversity of the college.


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Brief: Visual Identity for a Bento Food Offer | Client: External brief set by We Can Creative |
Media: Branding and interior designs | Outcome: Brand name, identity, interior designs and colour scheme

This identity for Yoko, a Japanese takeaway restaurant, exhibits a uniquely kawaii tone of voice that sets it apart from its competition. Influenced by 70’s anime and traditional symbols, the aim here was to communicate a ‘westernized’ Japanese style with attractive imagery and bright colours. The cut-up interior design reflects the restaurant’s signature meal, the bento box.


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Brief: Beer Branding | Client: Wells & Co |
Media: Packaging and pub merchandise | Outcome: Naming and branding for a range of three new beers

This rebrand for the Charlie Wells beer set reflects the history of the brewery, with a series of simplified human symbols to represent the Wells family. The primary figure is Charles Wells, the brewery’s founder, followed by his descendant’s underneath and when shown as a chain they form a strand of DNA. A traditional, pared-down visual style aims to appeal to the target market of older consumers with an identity that extends to beer mats and pump clips.


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Brief: Exhibition Invitation and Catalogue | Client: The Photographer’s Gallery, London | Media: Print |
Outcome: Private View Invite and Catalogue design for ‘Bailey Exposed’

Literature to celebrate British photographer David Bailey’s career at the Photographer’s Gallery in London. The use of repetition in the title combined with a black and white palette communicates the impression of a continuous roll of photographic negatives.


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Daniel Porte


I am a designer with a passion for the fashion industry. I enjoy working collaboratively and have recently joined forces with a music producer and fashion designer to develop clothing and t-shirt designs. My ambition is to eventually start-up my own clothing brand and supply the fashion and music industry. I have a good working knowledge of Indesign, Photoshop and Illustrator, and the printing processes for clothing production.

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Brief: Campaign to promote the use of fold-up bikes | Client: Transport for London | Media: Print, Poster |
Outcome: Platform poster

TFL poster using references to the London Underground Roundel logo to inform commuters that fold-up bikes are welcome on public transport.


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Brief:New Loyalty scheme concept for Dishoom | Client: Dishoom Restaurants |
Media: Integrated Digital campaign |
Outcome: Brand identity, packaging, mobile app

Concept: A cultural approach was taken to develop a new Dishoom loyalty scheme that offers the customer a unique Indian bead each time they visit. The solution includes a dedicated app and in-store theatrics by way of a visit to the ‘Shamils Kapata’ - an antique Indian wardrobe used to dispense beads which can be collected on a bespoke bracelet.

Team: Daniel Porte, Amy Buskell


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Ena Wassermann


I am an ambitious person by nature and have experience in various aspects of the creative industry. My current position involves being a events coordinator, advertising, video editing and all associated media for these activities. My other passions include textiles, social media design, photography and the process of printing and editing.

My ambition is to one day own and run my own company.


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Brief: Airline Livery Design | Client: South African Airways | Media: Surface graphics and associated merchandise | Outcome: Surface design for a variety of applications

A colourful approach was taken with the design of a livery for an aircraft. This design is instantly recognisable as the identity of South Africa as a colourful nation. The branding was rolled out on uniforms, aprons and kids merchandise.


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Brief: Visual Identity for a Bento Food Offer | Client: External brief set by We Can Creative |
Media: Branding and Packaging |
Outcome: Brand name, identity and packaging

Concept: ‘Japanease’ a funky and friendly brand concept for a Bento fast-food restaurant built upon recyclable packaging, uniforms, menu, and merchandise.


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Amy Buskell


I love to create new brands, concepts and solving creative problems. I have a passion for travelling and exploring different cultures which feeds into and inspires my design work. I’m always keen to learn new skills and explore new avenues particularly with moving imagery, photography, typography and digital media.


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Brief: Vegan Pet Food packaging | Client: College brief set by agency ‘Eat with Your Eyes’ | Media: Branding, print and merchandise | Outcome: Brand name and packaging

A natural and environmentally friendly approach was taken to the design of a new brand for a vegan pet food. The natural colours and shapes help to enhance the brand and appeal to a young, eco-friendly target audience.


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Brief: Wine Packaging | Client: Liberty wines |
Media: Branding, print and merchandise |
Outcome: ‘Together’ – Wine Branding and Packaging

Concept: A typographic approach for a new French red wine to be shared.​



Brief: Promotional ideas for ecover detergent | Client: Ecover |
Media: Advertising |
Outcome: Print and Digital Advertising

Visual ideas for ecover inspired by the ways in which clothing can accidentally look like other objects or living things.


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Brief: New Loyalty scheme concept for Dishoom | Client: Dishoom Restaurants |
Media: Integrated Digital campaign |
Outcome: Brand identity, packaging, mobile app

A cultural approach was taken to develop a new Dishoom loyalty scheme that offers the customer a unique Indian bead each time they visit. The solution includes a dedicated app and in-store theatrics by way of a visit to the ‘Shamils Kapata’ - an antique Indian wardrobe used to dispense beads which can be collected on a bespoke bracelet.

Team: Daniel Porte, Amy Buskell





Brief: Typography | Client: The Photographer’s Gallery | Media: Print |
Outcome: Exhibition catalogue cover and inner spread

A catalogue design that combines contrasting monochromatic tones with elegance and sophistication to reflect the work and style of the British photographer and director David Bailey..




Lauren Sullivan


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Client: Liberty wines | Media: Package label |
Outcome: Brand identity and packaging

‘Lazy Bones’ wine packaging is a playful design that speaks to a premium audience that loves wine. The grey and red palette work together alongside the black silhouettes to look and appeal mysterious, whilst the dog’s face includes a hidden wine reference for the consumer to discover.


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Brief: Wine Bottle Label | Client: Liberty Wines | Media: Branding/Packaging |
Outcome: Brand Name (Monocle) and Label Design

Typographic design which captures the physical characteristics of a monocle and the era it represents.


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Raj Pharani


Raj Pharani is a graphic designer and illustrator who specialises in illustration, art direction, branding and print. Her approach to design is that of someone who enjoys delivering work that is charming, energetic and beautifully crafted to always leave a lasting impression. Raj’s personality is a balanced combination of light-hearted humour as well as being a nerd and a black coffee drinker. After graduating in Multimedia Technology in 2012, Raj has both creative agency and corporate experience as well as fluent skills in the use of Photoshop, InDesign, and Illustrator. Since entering a YCN competition packaging brief and working with local design agency ‘Eat With Your Eyes’ she has developed a strong interest in packaging design and would like to work within this sector. She also loves to keep up to date and on-trend with typography, layout, branding and print and is eager to learn more about Motion Graphics and Animation.

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Brief: YCN Competition Packaging Brief | Client: Fedrigoni Fine Papers x Oliver Bonas |
Media: Candle range, outer packaging and vessel label |
Outcome: Brand identity, packaging, mobile app

In partnership with Penny Crawford, a new Spring/ Summer 2020 candle range on the theme of ‘Tierra’ (a Mediterranean natural earthy theme) employing repeat patterns, packaging and scented postcards from the Fedrigoni Woodstock paper range and a mood tracker app.



Brief: Educational Handbooks | Client: Bedford College |
Media: Two digital handbook covers | Outcome: Online handbook covers

Bright, vibrant mixed media imagery reflecting student life, the concept of progress, education and diversity.



Brief: Exhibition Invitation and Catalogue | Client: The Photographer’s Gallery, London |
Media: Print | Outcome: Private View Invite and Catalogue design for ‘Bailey Exposed’

Concept: Literature to celebrate British photographer David Bailey’s career at the Photographer’s Gallery in London. The use of bright magenta against stark black and white images acts as a nod back to the ‘Swinging Sixties’ which Bailey’s work epitomized.



Brief: Vegan Pet Food packaging | Client: College brief set by agency ‘Eat With Your Eyes’ |
Media: Packaging | Outcome: Brand name, packaging and “Treat ‘n’ Meet” POS display.

Concept: 'Toh Beans’ - a fun and light-hearted approach for a new brand of vegan pet food treats with recyclable, reusable and environmentally friendly materials.





Client: Smart Energy GB | Media: Leaflet, smartphone app mock-ups |
Outcome: App concept, merchandise concepts

We successfully created an app that targets a young, influential age group, with the power to pester their parents into getting a smart meter. ‘CliMate’ highlights the personal and national benefits of having a smart meter, it helps children form a routine of using less energy from an early age and encourages them to become responsible for energy consumption.

Team: William Smith, Lauren Sullivan



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