My name is Georgia Murray and I am a soon-to-be Graphic Communications graduate. I have a passion for branding and print design and am always seeking to learn new skills and experiment within design. I am passionate about creating considered and meaningful design solutions that effectively communicate messages to audiences. My design skills have vastly developed over the degree course and I now feel equipped and excited to join the industry.
Brief: Final Major Project
Media: Branding and product design
Outcome: Brand identity, packaging and website/app design
Concept: Final Major Project seeking to facilitate our need for escapism. The result is ‘Olifant’; a branding proposal for an experiential, immersive memory product using the senses to evoke nostalgia. This comes in a book format with social media and Spotify elements for the user to build and share.
Brief: Creative Communication | Client: Studio Koto | Media: Branding and product design | Outcome: Brand identity, app design and advertising
Concept: Proposals for an initiative encouraging teenagers to partake in exercise. By achieving healthy app-set goals recorded through their smart phone’s step counter, users can work to unlock discounts for their favourite brands and share their progress on social media. The authentic feel to the brand is achieved through vibrant designs and effective copywriting.
Brief: Art Direction
Outcome: Magazine spread and cover
Concept: Cover and double page spread in memory of legendary singer and ‘Queen of Soul’ Aretha Franklin. Created using 1960’s styling and highlighting the impact she made on music, civil rights and the feminist movements. Photography Credit: Cormac Bell
Brief: Creative Communication
| Client: Action on Hearing Loss | Media: Print and digital
| Outcome: Billboard, direct mail and app design |
Designers: Georgia Murray, Alina Sazonova and Beth Riddell-Whitlock
Concept: Charity campaign to visualise and raise awareness about hearing loss within the UK. Using a vinyl record as a pie chart visual, advertisements and direct mail seek to educate the public on this topic. The public are invited to download the ‘For The Record’ app to learn more and join a treasure trail to win tickets to a benefit concert in aid of the charity.