Hannah Underwood


In my final year of studies I have been freelancing independently, using the valuable skills I have developed to work directly with various clients across multiple disciplines. Here I found my love for branding and creating solutions for small businesses that often exceeds their expectations. Whilst branding is my favoured discipline, I have also delved into other areas of the creative industry such as web design, social media marketing and print design. My drive to learn and to keep evolving as a designer has taken me this far, so I am excited about the opportunity to develop my skills further through employment.


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Brief: Creative Communication Client: D&AD - Connect 4 Climate
Media: Branding, digital media
Outcome: Brand Identity, Advertisement, Promotional Video and App/Website Design.


Concept: This response to a brief to inspire meaningful behaviour change towards a sustainable lifestyle was driven by the insight that having a sustainable lifestyle is regarded as too much of an effort to make a ‘real’ difference, causing people to not bother at all. This concept is a platform that empowers users to force brands to be more responsible by arming them with statistics that to help inform their decision to buy or not from a particular brand based on real-time environmental rankings at point of purchase.


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Brief: Creative Communication
 | Client: YCN - LEVC | Media: Branding, digital media, print | Outcome: Brand identity, advertisement, app design and Interior dIagrams. | 



Concept: Response to a brief to repurpose 24,000 diesel cabs from central London. The concept drew insight from the fact that many people struggle to find modern and private inner city workspaces and inspired the idea to convert diesel cabs into stylish, energy efficient meeting and workspaces. From stylistic branding, ambient advertisement and fluid app design this concept has been executed throughout multiple avenues. Attracting young forward thinking business minds to a very familiar form of working ‘hot desking’ but with a nostalgic and premium twist.


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Brief: Book cover
Client: Penguin Books
Media: Print

Outcome: Book cover design


Concept: Response to a brief to create a book jacket design for A Short History Of Nearly Everything by Bill Bryson. The concept employs a bright neon light as the book's title referencing the development of science from the invention of the Edison light bulb and serves as a playful representation behind the meaning of the title through leaving the ‘g’ turnt off, it’s almost everything but not quite.


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Brief: Book cover
Client: Penguin Books
Media: Print

Outcome: Book cover design


Concept: Response to a brief to create a book jacket design for Goodnight Mr. Tom a children's novel by the English author Michelle Magorian which follows the relationship of a London evacuee during WW2 housed by a disgruntled old man. The concept is inspired by Israeli designer Noma Bar best known for his illustrations using negative space. The red bike nods to the time period of the book along with the plane propeller inside the wheel, highlighting the contrast found within the protagonist's life which unfolds throughout the storyline.


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Brief: Creative Communication
 | Client: Studio Koto | Media: Branding, digital and print media
 | Outcome: Brand identity, app design and advertising billboards.


Concept: A response to a brief to create a brand that encourages young people to exercise inspire by the insight that some teenagers just lack motivation when it comes to non-compulsory exercise. The concept was driven by the need to give teenagers the motivation they need to get out of bed by creating a system where they can opt to walk instead of getting a bus, lift or tube to gain a reward. ‘To Step’ enables the user to spend their reward on the journey home, this encourages walking to become a habit. The app design is vibrant with a futuristic feel to appeal to users and includes a shareable update feature, as credibility and proof are an important aspect for teenagers


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Brief: Branding and creative communications
 | Client: Wells & Co | Media: Branding, wayfinding, merchandise and packaging
 | Outcome: Brand identity, uniforms, merchandising, wayfinding system.


Concept: Response to a brief to create a usable, exciting identity for the new home of Charles Wells brewery that comprises a restaurant, coffee shop, head office and museum. The concept is inspired by a ‘droplet’ and a versatile creative device able to be used across numerous communication touchpoints. The concept was loved by the marketing team at Charles Wells and as a resulting in a summer internship working directly with the marketing team to implement the design.


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