Ryan Richardson


Hi I’m a graduating design student specialising in branding, illustration, photography, advertising and editorial design. I’ve been described as curious, punctual and always looking for a new challenge. I’m a visual learner that enjoys making a difference and to tell a story with an engaging image or piece of writing, using in-depth knowledge to find tangible solutions. My aspirations are to work in the publishing sector, an advertising agency or brand marketing.


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Brief: Creative Communication

 | Client: Paddy Power (VCCP) | Media: Advertising
| Outcome: Print



Response to a brief to create a creative communication to promote the Paddy Power betting brand, resulting in the ‘Paddy of the Year’ campaign. The concept is inspired by the diving antics and tantrums of a number of infamous football player re-offenders, with ‘punters’ able to bet on the next dive in a live match through the app and even vote for person having the biggest ‘paddy’ or tantrum at the end of the season.


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Brief: Final Major Project

Client: N/A
Media: Branding, digital media, interior design
Outcome: Brand identity, posters, signage, interior design, website, app


Concept: Final Major Project that tackles the issues of youth unemployment by providing career advice through an innovative new organisation POD (Personal Objectives & Development) in an accessible people focused way. The concept uses multiple, multi-coloured dots to represent the many choices and types of support available to the job seeker through POD with a single red dot in the centre representing the user as the central focus of all that POD does.

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Brief: Book cover design
Client: Penguin Media:
Media: Print
Outcome: Book cover design


Response to a brief to create a book jacket design for Goodnight Mr. Tom a children's novel by the English author Michelle Magorian which follows the relationship of a London evacuee during WW2 housed by a disgruntled old man. The concept replaces letters in the title with symbols that relate to the characters to reflect their different worlds.

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Brief: Creative Communication
 | Client: Studio Koto | Media: Branding, digital media, interior design

 | Outcome: Brand identity, posters, signage, interior design, website, app



Concept: Response to a brief that encourages young urban teens to exercise more. The concept ‘Sneakz’ uses celebrity endorsed sneakers fitted with a unique Bluetooth device that tracks the wearers movement and translates it into colourful light shapes resulting in the wearers own unique and dynamic neon style artwork that can be shared on social platforms.


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