Sam Berwick


I am capable of using software like InDesign, Photoshop, and Illustrator to a high standard and if needed can use other mediums such as Photography. Developing a robust set of skills on these platforms has allowed me to create strong outcomes that have answered challenging briefs. My specialty is creating unique concepts that use technology as well as new product innovations. Producing solutions around App's has been a format that I have mainly focused on this year. Working within a team, receiving / giving out feedback, client interaction and coming up with unique concepts are also stand out qualities of mine. My passion is to gain further experience within the industry, supply employers with fresh ideas and outcomes and develop through the ranks as a designer.


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Brief: Final Major Project


 | Client: Personal Project | Media: Branding, print and digital media
 | Outcome: Brand identity, app, billboards, cross-tracks, beermats, merchandising


Concept: Campaign that tackles the problem of football hooliganism through the creation of ‘Flag’em’ an initiative and reporting system that encourages real fans to take action against hooligans safely through an app. The ‘Flag’em’ app captus match day incidents as they happen and allows the user to report them in real-time to the authorities, who are then able to take appropriate action depending on the severity of the incident. The system also allows the clubs to store data of fans attending games recording their position within the stadium and also track down hooligans, flagging up those banned by featuring them in a hall of shame.


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Brief: Book cover design
Client: Penguin Media:
Media: Print
Outcome: Book cover design


Response to a brief to create a book jacket design for Goodnight Mr. Tom a children's novel by the English author Michelle Magorian which follows the relationship of a London evacuee during WW2 housed by a disgruntled old man. The cover silhouettes the main characters against a night sky in contrast to the ‘black-outs’ experienced by Londoners during the Blitz. The word ‘Night’ is depicted in dark to highlight the word ‘Good’ to represent the good nature of Mr. Tom. The cover uses light sensitive inks that add another dimension to the cover design.


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Brief: Book cover design
Client: Penguin Media:
Media: Print
Outcome: Book cover design


Response to a brief to create a book jacket design for The Night Manager a novel by John le Carré, detailing an undercover operation to bring down a major international arms dealer. The cover uses the iris’s of two of the main characters to represent the heightened tension and disbelief when they look into this murky world.

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Brief: Create A Bike Hire Scheme For Your Chosen City
 | Client: D&AD New Blood
 | Media: Branding, vehicle livery and digital media

 | Outcome: Brand identity, app, vehicle wrap
Designers: Sam Berwick & Shaun Hammond



Concept: ‘Moto D’Aqua’ is a unique response to a brief to create a city bike sharing scheme. The concept provides tourists with an opportunity to explore the waterways of Venice in a fun way, by hiring a stylish water-bike suing an app that provides maps, destinations suggestions and other useful information to enhance the experience.


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Brief: Encourage children to speak out about upsetting encounters online
Client: Grey Advertising & Childline
Media: Branding and product design
Outcome: Brand identity, app and product design
Designers: Sam Berwick & Matt Grey


Concept: ‘Emote’ is the result of a campaign to encourage children to speak out about upsetting encounters online. The concept comprises a wrist worn electronic bracelet that helps support teenagers and give them the confidence to open up when they encounter distressing material online. The device monitors mood changes by measuring temperature and heart rate and learns their trigger points. The app then provides opportunities for the child to share concerns with friends or a parent.


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