Shaun Hammond


Hi, my name is Shaun. I am a graphic designer based in Kettering, Northamptonshire, who produces clean, elegant and creative outcomes. I am particularly passionate about branding, advertising and social media design as I feel that, design is all about communication and brand identity.


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Brief: Creative Communication

 | Client: Grey Advertising & Childline | Media: Branding and product design | Outcome: Brand identity and app
Designers: Shaun Hammond & Ryan Richardson


Concept: ‘Wormwatch’ is the result of a campaign to encourage children to speak out about upsetting encounters online. The concept creates awareness and provides children with a platform that allows them to openly express how they are feeling by playing a fun and engaging game which helps build resilience. The game uses seven key dangers encountered on-line and represented by seven individual worms that can be identified and talked about before being confronted and destroyed using a ‘zapper’ button.


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Brief: Book cover design
Client: Penguin Media:
Media: Print
Outcome: Book cover design


 Response to a brief to create a book jacket design for Goodnight Mr. Tom a children's novel by the English author Michelle Magorian which follows the relationship of a London evacuee during WW2 housed by a disgruntled old man. The concept uses ssilhouettes to create a striking landscape that represents the contrasting lifestyles of the two main characters as relayed in the storyline. This is particularly effective when the front and the back of the book are seen together.


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Brief: Book cover design
Client: Penguin Media:
Media: Print
Outcome: Book cover design


Response to a brief to create a book jacket design for The Night Manager a novel by John le Carré, detailing an undercover operation to bring down a major international arms dealer. The concept depicts parts of the storyline, through the use of bullets, which represent the arms trade and the three main characters in the story. The simple Monochrome styling and a minimalist typography are used to create impact and shelf stand-off.


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Brief: Create A Bike Hire Scheme For Your Chosen City | Client: D&AD New Blood | Media: Branding, vehicle livery and digital media

 | Outcome: Brand identity, app, vehicle wrap | 
Designers: Shaun Hammond & Sam Berwick


Concept: ‘Moto D’Aqua’ is a unique response to a brief to create a city bike sharing scheme. The concept provides tourists with an opportunity to explore the waterways of Venice in a fun way, by hiring a stylish water-bike suing an app that provides maps, destinations suggestions and other useful information to enhance the experience.


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Brief: Final Major Project

Client: N/A
Media: Branding, print, product design

Outcome: Brand identity, poo-scoopers, branded poo bags, tags and stickers.




Concept: The problem of dog waste and lazy dog owners is tackled with the creation of the ‘Get your sh*t together’campaign. Awareness is achieved through no-nonsense, straight-to-the-point, messaging aimed directly at those that don’t pick-up after their dog. The communications encourage people to take responsibility with the help of signage, branded poo-bags and brand collaborations using the all to action ‘Grab it, bag it, bin it’.


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