Aaron Alleyne

Aaron Alleyne



I am a multi disciplined designer with a love for all things creative. I love a creative challenge which enables me to push my skills and learn more. My passions lay with branding, illustrations and sneakers, although I have put my hands to many other creative areas such as social media marketing and print design.
Portfolio Website: https://www.aaronalleyne.myportfolio.com

1. FMP

Brief: To redress the balance of inclusivity within British culture.
Client: Self-initiated brief (FMP)
Media: Branding, print, packaging, social media
Solution: Represent diverse nations and cultures through a series of greetings, anniversary and commemorative cards depicting people of ethnic minorities, that can be customized using coloring pencils supplied with the cards to help foster a sense of belonging.

2. Key4Life

Brief: Create a typographically lead campaign that uses the power of words to stop young people in their tracks and open their minds to bigger and brighter things.
Client: Key4Life (Landor)
Media: Print, direct mail, social media
Solution: Influenced by so called “post code” crimes, this campaign spins the idea of celebration by commemorating the injury or death of a young person through knife crime in a given area. Direct mail and posters carry the line “Nothing to celebrate” in mock greeting card style to generate awareness and evoke the powerful emotion of potentially never seeing a loved one again.

3.Wells & Co.

Brief: Create an identity to represent a category within a pub group.
Client: Wells & Co.
Media: Branding, print, signage, social media
Solution: Hand drawn font and colorful abstract brush strokes used to convey the quirky and playful nature of the pub.




4. Penguin Books

Brief: Create a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market.
Client: Penguin Books
Media: Print
Solution: Taking as inspiration, the phrase “Every Turkey has a Mom.” from the book Talking Turkeys by Benjammin Zephaniah, where the author points out the moral dilemma of eating something that has a mother, I devised a book cover featuring a family portrait of a mum. The picture is set against flock wallpaper to represent a typical home interior.