AMY ROBERTS
BA GRAPHICS COMMUNICATION
Biography
I am a highly motivated, adaptable and responsible designer. I have a passion for advertising and I am hugely excited to become part of the design world. I have a solid knowledge of various Adobe software, and a hunger to learn more as I begin my career. I’ve worked in diverse industries such as fast food and grounds maintenance, which helped me develop skills like working in a fast-paced environment and creating connections with customers. Ultimately, I love helping people to bring big ideas to life.
Portfolio: https://robinsamy088.myportfolio.com
1. Brekfest
Brief: To create an awareness campaign to get people to acknowledge the fact that many kids go to school without having any breakfast.
Client: Williams Murray Hamm
Media: Print, Digital, radio, advertising and merchandise
Solution: Created a fundraiser around the word ‘brekfest’ to raise money to go towards charities that can supply food to schools to make sure that children are eating before going to any means of education.
2. Coffee
Client: Wells & Co. / Brewpoint
Media: Branding, signage, print, social media
Brief: Create identity and packaging for a new coffee destination
Solution: The brand name ‘five’ relates to the number of Wells brothers. The icon is drawn to resemble the number ‘5’ using an arrow that links to the existing and distinctive Brewpoint logo.
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3. Dishoom
Media: Digital, print, advertising, website and merchandise
Brief: Design a loyalty scheme to encourage and reward repeat customers
Solution: A non-traditional loyalty scheme was created using the beads on bracelets to represent points on the system. The customer will receive a bead every time they visit the restaurant which will start gaining points on the rewards system. This will also be included on a digital app to keep track of points if needed. Advertising points will be used by celebrities to make the scheme seem more secluded.
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4. FMP
Client: Woman’s global fund
Media: Print, Digital, advertising and merchandise
Brief: To create a campaign that will bring awareness to the way woman are being used in advertising to advertise products that don’t even have any connection to the product.
Solution: Using the red cross as an icon of not doing something it is placed on multi-cultural bodies to express that this issue happens to all types of Women and we need to put a stop to it. Social media is another platform that this could be made aware of because the filter on images and posts will create a sharing platform where things can be seen easily. The stunt at the end will allow all people that want to stand up for the cause can get involved.
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5. Going to school hungry
Client: Williams Murray Hamm
Media: Print, Digital, radio, advertising and merchandise
Brief: To create an awareness campaign to get people to acknowledge the fact that many kids go to school without having any breakfast.
Solution / Concept: Created a fundraiser around the word ‘brekfest’ to raise money to go towards charities that can supply food to schools to make sure that children are eating before going to any means of education.
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6. Book cover
Client: Bedford College
Media: Print, Digital, advertising and merchandise
Brief: To create an online handbook cover that represents growth and encourages students to follow their dreams.
Solution / Concept: Punctuation marks are used as visual devices to express thoughts and concerns of students who are unsure of their pathway. Patterned clothing is used to represent the courses available and appear as a series that would scroll through a number of similar sequences.
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