Imogen Baylis

Imogen Baylis

HNC GRAPHC DESIGN

1. Innocent

Brief: Use the technique when one thing looks like another
Client: Innocent
Media: Packaging, identity, digital, billboards
Solution: A communication device to improve a selling point for Innocent, reflecting the flavours of their smoothies and who they are as an organization. Viewing a watermelon as a rainy cloud.

2. McDonald’s

Brief: Use the technique when one thing looks like another
Client: McDonald’s
Media: Billboards/posters
Solution: Reaching a large audience as the client’s audience is such a wide variety. Informing people about where you can find them in the London Underground. Viewing the McDonald’s logo as a tunnel for trains.

 

 

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3. NHS

Brief: Use the technique when one thing looks like another
Client: NHS
Media: Billboards/posters
Solution: Creating more awareness for the ongoing virus, warning people on how to keep safe and provide people with information. Viewing a balloon as a virus cell.

 

 

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