Brief: Create disruptive in-store artworks to display at Pact’s POS
Client: Pact Coffee
Media: Identity, print, packaging and Interior Styling
Solution: Typographic/illustration related to the process of manufacture and production from the farmers to the customer.
Disruptive in-store artworks illustrating the stories of the ‘artists’ behind the coffee while highlighting Pact’s promise to give 55% more back to its farmers. The designs create a more meaningful experience for the customer while enjoying a quality coffee knowing they have contributed to something positive.